11 Best B2B Marketing Agencies in 2021 [Vetted Short-List]

Looking to hire a B2B marketing agency?

A full-service agency can help your business grow tremendously, make your brand more visible, and skyrocket your sales.

But marketing agencies are a dime a dozen - how can you understand which ones can really grow your business, and which ones are full of hot air?

We compiled this article to feature some of the best B2B marketing agencies in the field, as well as teach you how to vet them and pick the right one.

Here’s what we’re going to cover:

• 11 Best B2B Marketing Agencies in 2021
• B2B vs B2C marketing - What’s the Difference?
• What Can a B2B Marketing Agency Help With?
• How to Hire the Right B2B MArketing Agency - 6 Top Tips

11 Best B2B Marketing Agencies in 2021

#1. Apollo Digital

Let’s start with us!

Apollo Digital is a full-service B2B marketing agency. We worked with a variety of clients from the SaaS, HR tech, and e-commerce industries.

One of our awesome results is managing to grow a B2B company from 0 to 200,000 monthly organic traffic in 2 years.

We’ve also managed to grow a significant amount of traffic to our blog and rank for specific keywords, even though we started developing it in February 2020!

Some of our content on B2B marketing includes:

• Best B2B Marketing Strategies
• Our Guide To B2B SEO
• Our Guide To B2B Content Marketing
• Best B2B SaaS Marketing Strategies

B2B Marketing Case Studies:

• B2B SEO Case Study - 0 to 197,514 Monthly Organic Traffic
• B2B Content Marketing Case Study - $50,000 Revenue From One Blog Post

Notable B2B Marketing Clients:

• Deskera
• Blissfully
• RedSwitches

#2. Infographic World

Infographic World is a marketing agency that helps B2B and B2C companies grow their online traffic.

Some of the services they offer include:

• SEO service
• Website design
• B2B marketing
• Social media marketing
• Creation of different visuals

The company exists for over 11 years and has served more than 700 clients. In 2019 Infographic world was listed as a Clutch Top Content Marketing Company.

B2B Marketing Case Studies: UPS Infographic Case Study

Notable B2B Marketing Clients:

• Intel
• Nike
• Shell

#3. Directive Consulting

Directive Consulting is a marketing agency with a focus on SEO, PPC, landing page optimization, and marketing analytics.

They have experience in increasing leads for both B2B and B2C businesses. And they offer a digital marketing online course and lots of useful guides on marketing.

For one of their B2B clients, SentinelOne, they achieved:

• 159% increase in organic traffic
• 251% increase in online leads
• 12% decrease in bounce rate

B2B Marketing Case Studies: Establishing digital authority leads to 2750% MQL increase

Notable B2B Marketing Clients:

• Tiger Connect
• HyTrust
• GPS TrackIt

#4. Velocity Partners

Velocity Partners is a marketing agency focused on helping companies from the B2B industry.

They can help you with:

• Content marketing
• Marketing strategy
• Branding and design
• Web development

They also offer awesome content for marketers and have their own B2B blog where you can find lots of useful information.

For one of their clients, Open Market, they managed to drive a 48% increase in organic traffic and a 710% increase in MQLs.

B2B Marketing Case Studies: Social Success: a new content site for Salesforce.com

Notable B2B Marketing Clients:

• Salesforce
• Sprint Business
• OpenMarket

#5. Bluetext

Bluetext is a leading marketing agency based in the US.

Some of the services they offer include:

• Branding
• PR
• Content marketing
• Infographics
• Website design

And they have worked with lots of clients from various industries like logistics, healthcare, NGOs, real estate, startups, and cybersecurity.

Bluetext is fully committed to its clients and ensures you’ll get the results you want.

B2B Marketing Case Studies: Adobe: Simplifying a Complex Set of Products

Notable B2B Marketing Clients:

• Adobe
• VMWare
• Hughes

#6. Digital Current

Digital Current is a digital marketing agency with 17+ years of experience and has helped over 15,000 clients.

The agency offers SEO, PPC, and content marketing services to both B2B and B2C companies.

Digital Current can apply all its experts’ knowledge and experience to create a solution tailored specifically to your marketing needs.

B2B Marketing Case Studies: Integrated SaaS Marketing Strategy Drives 180% Jump in PPC Conversion Rate

Notable B2B Marketing Clients:

• Trend Micro
• Porch
• Avocado

#7. Straight North

Straight North is a digital marketing agency that works with clients from a vast range of industries like industrial, software, HR, pharmaceuticals, and many more.

It can help you with PPC, SEO, email marketing, graphic, and web design.

For BluePay, one of their B2B clients, they managed to grow the organic traffic by 188% and increase the CTR by 5.2%.

B2B Marketing Case Studies: Earthwise Environmental Website Case Study

Notable B2B Marketing Clients:

• Foresite
• Advanced PRO
• Sutton Transport

#8. MediaBoom

MediaBoom is a digital ad and marketing agency that offers services like:

• Web design
• Content management
• PPC
• Social and display ads

The agency also provides lots of useful resources on its site, such as digital strategies and tips on driving traffic, which you can try on your own.

B2B Marketing Case Studies: Digital Marketing for Banks

Notable B2B Marketing Clients:

• GSB
• Sparks
• Jim Beam Black

#9. Polaris Agency

Polaris Agency is a marketing agency that offers its B2B clients services like:

• SEO
• PPC
• Web development

The marketing experts from Polaris agency work closely with you to ensure that they deliver an efficient user experience and converting website visitors into customers.

For one of their B2B clients, Liquidline, they managed to drive 276% more leads and reduce the cost per lead by 75%.

B2B Marketing Case Studies: The Hand Specialist - Improving Quality Of New Patient Leads Through Google Ads Account Restructure

Notable B2B Marketing Clients:

• Paradox London
• Liquidline
• The Hand Specialist

#10. Elevation Marketing

Elevation Marketing is a B2B marketing agency that serves mostly medium to large businesses.

They have experience with businesses from the agriculture, manufacturing, healthcare, and construction sectors, among others.

Elevation marketing can help you with lead generation, content, marketing, social media marketing, and PR.

B2B Marketing Case Studies: Mitek: Industry Leader Leverages Hidden Strengths

Notable B2B Marketing Clients:

• Summit
• Maserati
• Vertikal

#11. Altitude Marketing

Altitude Marketing is a full-service, integrated marketing agency that’s a leader in B2B marketing, branding, design, SEO, and PR.

The agency has over 15 years of experience and helped hundreds of clients from all over the world.

They can help you build your brand and grow your traffic even in the toughest and most competitive niches.

B2B Marketing Case Studies: How Hedge Trackers Doubled Its Install Base with an Integrated Marketing Program

Notable B2B Marketing Clients:

• Sitrof
• Hedge Trackers
• Vizinex

B2B vs B2C Marketing - What’s the Difference?

There are a lot of differences B2B and B2C marketing, including:

• In B2B marketing, the target audience is the decision-maker (the person who represents the company’s interests). In B2C, that could be anyone depending on the niche you’re in.
• In B2B the purchasing decision is based on logic - you buy based on the company’s needs and budget. In B2C, the decisions are emotion-based - you buy something because you want it.
• In B2B the purchasing process is longer and more research-based. In B2C, it’s based on the customer’s desires (hence it takes less time).
• In B2B there might be one decision-maker, a team, the whole department, or the entire company. In B2C, it’s mostly one person or a family.
• The B2B marketing approach should be more oriented towards data, facts, and information. In B2C, you can rely more on branding and creating a trendy product.

So, it’s important to hire a B2B marketing agency that has past experience and case studies in the B2B niche.

Want to dig deeper into what differentiates B2B from B2C marketing? Check out our complete guide on B2B Marketing.

What Can a B2B Marketing Agency Help With?

A B2B marketing agency can help you with different marketing initiatives, including:

• Content marketing - Content can drive more leads to your business and help you establish authority in your niche. A B2B marketing agency does that by generating relevant content ideas and creating high-quality long-form content.
• SEO - With SEO, you can make your site more visible and easy to find on search engines like Google. This happens through writing SEO-optimized content, keyword research, and on-page and technical SEO.
• Email marketing - An agency can help you create your email marketing campaign and generate cold leads.
• Google Ads - With Google Ads, you can bid on specific keywords and create ads that will show on top of Google search. An agency can help you determine which keywords to target and in what locations.
• LinkedIn outreach - LinkedIn is great for B2B outreach. Whether that’s small local businesses or bigger enterprises, almost all of them are on LinkedIn, and a B2B marketing agency can help you connect with them.
• Referral marketing - A marketing agency can create a referral program to incentivize your already existing customers with gift cash, discounts, or free product/service if they refer you to their friends.

How to Hire The Right B2B Marketing Agency - 6 Top Tips

When choosing a B2B marketing agency, ask the following questions:

#1. How Does The Agency Run Their Own Marketing?

Want to know if an agency is really worth their salt?

Check how they do their own marketing:

• Are they ranking on Google for relevant keywords?
• Do they have a well-designed website and blog?
• Do they publish high-quality content on their blog?

If the agency can’t market themselves, why would you think they can market YOUR business?

#2. What Results Did They Achieve in the Past?

Ask about the agency’s previous results. What goals did they achieve? What clients did they help and with what?

You don’t want to hire marketing specialists who just completed an online marketing course and now claim to be a marketing agency. And you definitely want to stay away from agencies that have no track record of achievements.

When vetting a B2B marketing agency, ask the following questions:

• What marketing channels have they successfully used in the past? Make sure to find an agency that has experience with what you need help with. E.g. don’t hire an email marketing agency to do your SEO.
• What are their best results and accomplishments?
• Do they have any case studies or testimonials to back this up?

#3. What Results Do They Plan on Delivering?

What results does the agency promise to deliver? Within what time frame?

To understand whether their estimates are accurate, here’s how much time approximately takes to do the following initiatives:

• SEO - between 6 months and 2 years, depending on the niche.
• Content marketing - ROI is expected within 1-2 months.
• Email marketing - You can see results in a month or after sending about 200-500 emails.
• Online advertising - Depending on the niche, it should not take more than 3 months of testing to create a successful advertising campaign.

#4. Does Their Roadmap Make Sense?

When working with a marketing agency, always ask for a roadmap. Ensure that their marketing strategy and plan align with your business goals.

#5. Is Their Proposal Rock-Solid?

You want to make sure that the proposal an agency submits is actually tailored to your business.

Some agencies tend to copy-paste some template they found online and customize it to the prospective client.

#6. Do They Understand Your Business?

The agency should have a deep understanding of how your business works and the industry you’re in.

If, for example, you’re in a very technical niche, it’s essential for the agency to have a good understanding of your product/service.

Work With Apollo Digital - Seasoned B2B Marketing Agency

Looking for a B2B marketing agency you can trust?

At Apollo Digital, we’ve delivered stellar results for dozens of B2B clients:

• 0 to 200,000 monthly organic traffic for a BPM SaaS within 2 years.
• 1 million to 1.8 million organic traffic for an HR tech startup within 1 year.
• Achieved over a 2x ROI with Google Ads for a dedicated servers provider.

And more! Get in touch now for a free consultation.