🚀 Startup Launch Checklist [Updated for 2020]🚀

📚 Step #1 - Research Phase 📚

Before you start planning your launch, you need to figure out your overall product and marketing strategy.

  • .

Spy on your competitors and figure out which marketing channels are getting them the best results:

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🌐 Step #2 - Slap Together a Website 🌐

Time to get things rolling. The next step is to create a website and create a foundation for your marketing.

📈 Step #3 - Do Some Pre-Launch Marketing 📈

If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves the following.

🚀 Step #4 - Get Some Initial Traction 🚀

Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean.

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👨‍🚀 Step #5 - Prep for Launch 👨‍🚀

Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right.

🔥 Step #6 - LAUNCH! 🔥

Time to hit that big, shiny red button and LAUNCH!

➡️ Step #7 - Ongoing Marketing ➡️

BAM, you launched. If you did everything right, you should already have some initial traction.

However, you’re far from done. In fact, you’re just getting started! From here on out, you should be doing ongoing marketing to drive growth for your startup. You can use the following marketing channels…

We're going to deep-dive on how to do it down below!

🔗 Search Engine Optimisation (SEO) 🔗

SEO generally involves 3 things:

- Creating high-quality articles aimed at ranking for specific keywords
- Optimizing your website to Google best practices
- Getting high-quality backlinks pointed towards your website

Here's how to do all that.

📄 Content Marketing 📄

Content marketing = creating content aimed towards your target users needs / paints / problems, and promoting it to make sure that they get to read it.

E.g. if you're a resume builder SaaS, you'd create content on how to write the perfect resume.

Here's how to do content marketing:

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🔎 Google Search Ads 🔎

Does your product already have an audience looking for it?

Then Google Ads might be the right channel for you.

The general process here is identifying keywords your ideal users use to look for similar products, and advertise on them.

First off, get some basic understanding of how Google Ads works.

Here are some of our favorite resources:

Then, here's our Google Ads checklist:

👀 PPC (or, Other Ad Channels) 👀

Since there are dozens of ad platforms on the web, this sections going to be a bit more generic.

The general goal for PPC is to set up your ad account in such a way that you're making more money than you're spending.

Looking to learn more about PPC advertising? Here are some of the best guides we’ve read:

🤝 Affiliate Marketing 🤝

Affiliate Marketing means starting a program to reward companies who drive registrations and sales to your website. Here's how to do that:

🔁 Referral Marketing 🔁

Referral marketing can significantly boost your user acquisition with ZERO added spend. Here's how you'd do that:

To learn more about referral marketing, check out:

Page inspired by Side Project Checklist

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