Free Course · Updated August 2026
Learn GEO.
Generative engine optimization, taught the way we practice it: 7 lessons, about 100 minutes, from "what is GEO" to a repeatable measurement loop. Free templates and tools included, no signup, and your progress saves in this browser.
Module 1: Foundations
0/2What actually changed when buyers started asking AI instead of Googling, and how engines decide which brands get named.
Module 2: Access & Technical Readiness
0/2Before any strategy matters, the engines have to be able to read you. Two lessons: what to open, and what not to waste a weekend on.
Module 3: Measurement
0/2You cannot improve a number you never measured. Baseline yourself, then re-run the same loop monthly. Both lessons ship with a free Google Sheets template.
Module 4: Tooling & Scale
0/1The manual loop teaches you what the numbers mean. Then, and only then, tooling earns its keep.
Course Materials
Everything referenced in the lessons, free. The templates open in Google Sheets: File > Make a copy and they are yours.
AI Visibility Audit Scorecard: the full 100-point audit as a sheet
Make a copy TEMPLATEAI Share of Voice Tracker: presence rate and SOV, computed for you
Make a copy FREE TOOLAI Visibility Checker: the technical half of the audit in one scan
Run a scan FREE TOOLWebsite Authority Checker: your Domain Rating, free
Check DR FREE TOOLAI Content Brief Generator: briefs built for quotable content
Generate one FIELD NOTESThe blog: every new GEO lesson lands here first
BrowseGEO Course FAQ
Is the GEO course really free?
Yes. Every lesson, template, and tool is free with no signup gate. We run an SEO agency; the course is how we show our work.
Do I need to take the lessons in order?
The order is designed so each lesson builds on the last: foundations, then access, then measurement, then tooling. But every lesson stands alone, so jumping to the one you need right now works fine.
How long does the course take?
About 100 minutes of reading, plus an afternoon if you run the full audit in lesson 5, which we recommend. Your progress saves in this browser.
Do I need paid tools to apply this?
No. The whole curriculum runs on free tools and two free Google Sheets templates. Paid tooling only becomes worth it once you are re-measuring monthly and the manual loop starts costing real hours.