AI Search Optimization · GEO

When buyers ask AI, be the answer.

ChatGPT, Claude, Perplexity, and Google's AI Overviews now answer buying questions before anyone clicks a blue link. We engineer your brand into the sources those engines retrieve, trust, and cite by name — with the same verifiable approach we bring to search.

Included by default in every Apollo engagement. No guaranteed-citation nonsense, just a tracked prompt panel and the trend.

ENGINES BUYERS ASK ChatGPT Claude Perplexity Gemini AI Overviews Copilot Grok DeepSeek Meta AI

The Shift

Search didn't die. It grew a new surface.

Rankings still matter — but a growing share of buying decisions now starts and ends inside an AI answer. Three things changed:

01 · ZERO-CLICK ANSWERS

The answer replaces the results page

AI Overviews and chat assistants resolve informational queries in place. The brands that win aren't the ten blue links — they're the handful of sources the answer cites.

02 · RECOMMENDATIONS

Buyers ask for shortlists, not keywords

"Best X for Y" prompts return three to five named brands. If you're not in that set, you're not in the deal — and no ad budget puts you there.

03 · TRAINED + RETRIEVED

Engines remember and look up

Models carry what they learned about you in training, then ground answers with live retrieval. You need presence in both: a consistent entity story, and content built to be retrieved and quoted.

What We Do

Six systems that make you citable.

SYS-01

AI Visibility Audit

Where you appear today across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews for the prompts your buyers actually ask — and who owns the share of voice you're missing.

SYS-02

Entity & Schema Engineering

Structured data, consistent brand facts, and knowledge-graph presence — so machines can verify who you are, what you do, and why you're credible.

SYS-03

Citable Content

Pages engineered to be quoted: direct answers up top, original data and statistics, clean definitions and comparisons — the formats engines lift into answers.

SYS-04

Third-Party Footprint

Reviews, listicles, PR mentions, and community presence. Engines corroborate across sources before recommending — we build the corroboration.

SYS-05

AI Crawler Readiness

GPTBot, PerplexityBot, ClaudeBot and friends need clean, fast, accessible pages. We audit rendering, robots policies, and llms.txt so nothing blocks retrieval.

SYS-06

Share-of-Voice Tracking

Runs in MentionFlow, our own platform: a fixed panel of buying prompts, re-run daily. Citations, mentions, and sentiment versus competitors — plus AI referral traffic in your analytics.

The Flight Plan

From invisible to cited.

The same phased discipline as our SEO engagements — because getting cited is mostly being the best retrievable source, done deliberately.

  1. PHASE 01

    Baseline the Territory

    Build your prompt panel from real buyer questions. Run it across every engine. Record who gets cited, who gets named, and where you stand — the before picture.

  2. PHASE 02

    Fix the Foundations

    Entity cleanup, schema, AI crawler access, and consistent brand facts everywhere your company is described. Boring, load-bearing, usually broken.

  3. PHASE 03

    Engineer Citable Assets

    Upgrade the pages engines already retrieve and build the missing ones: direct answers, original data, honest comparisons — content worth quoting.

  4. PHASE 04

    Build Corroboration

    Earn the third-party mentions engines cross-check: reviews, credible listicles, PR, and community threads where your category gets discussed.

  5. PHASE 05

    Measure & Compound

    MentionFlow re-runs the panel daily and keeps the receipts. We report share of voice, citations, and AI referrals next to your Search Console data. Double down where the trend moves.

  6. HONEST NOTE

    What we won't claim

    Nobody can guarantee a probabilistic answer. Anyone promising "#1 in ChatGPT" is selling you the 2010s again. We promise the inputs and measure the outputs.

NOT AN ADD-ON

This is included in every engagement.

Every engagement gets the GEO practice and MentionFlow tracking by default. You do not pay extra to know what the machines say about you.

See pricing

Mission Briefing

AI SEO, honestly answered.

Is AI SEO different from normal SEO?

It's a layer on top, not a replacement. AI engines retrieve and cite the most authoritative, best-structured sources — which is exactly what good SEO builds. AI SEO adds entity engineering, citation-ready formatting, third-party corroboration, and AI-specific measurement on top of those foundations. If someone sells you AI SEO without the foundations, you're buying a roof with no house.

Can you guarantee my brand gets cited by ChatGPT?

No — and nobody honestly can. AI answers are probabilistic and change between sessions and model versions. What we can do is systematically raise how often you appear: better retrievable content, stronger entity signals, and a wider third-party footprint, all tracked against a fixed panel of prompts so the trend is visible, not vibes.

How do you measure AI visibility?

Three instruments: a recurring prompt panel in MentionFlow, our own platform, run against ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — tracking your citations, name-mentions, and share of voice versus competitors; AI referral traffic in your analytics; and AI crawler activity in your server logs. You'll see the same honest reporting we do for search.

How long until we show up in AI answers?

Retrieval-driven surfaces (Perplexity, AI Overviews, ChatGPT with browsing) can reflect improvements within weeks, because they search the live web on every prompt. Being "remembered" by models between training runs builds more slowly from your overall footprint. Plan in quarters, not days — the same compounding curve as SEO.

Do I pay extra for this, or can I buy it alone?

Neither extra nor exclusive. Every Apollo engagement includes the GEO practice and MentionFlow tracking by default. And if you only want the audit, that exists as a standalone: your prompt-panel baseline, entity and crawler findings, and a prioritized roadmap. Book a call and we'll scope it honestly.

SIGNAL ACQUISITION · READY

Find out what the machines say about you.

Book a strategy call and we'll run a sample of your buying prompts live — you'll see exactly who's being cited in your category right now, and whether it's you.

Book a Strategy Call

30 minutes, directly with the founder. Prefer email? [email protected]

// Community

Come talk shop in r/SEOCapitalist

Where we break down real SEO and GEO in the open: teardowns, what's working this month, and straight answers. No gurus, no fluff.

Join the subreddit →