Workflow Software - SEO Case Study
200K Monthly Organic Traffic in 24 Months
Unfortunately, we can't reveal the company name due to a signed NDA. However, we can disclose that with you in private if you are interested in working with us.
The client is a workflow and business process management software based in the US. It was founded in 2014. We fully managed their SEO & Content from May 2017 until May 2019.
When they started working with us, they were already getting almost 1M organic visitors every month. However, they were having trouble with breaking past the million monthly visitors mark since their content had just suffered from a drop in rankings.
Want to learn how we did it?
✔️ Keyword Research Audit. We reviewed the client’s keyword research, eliminated irrelevant keywords, and added 200+ new ones that were relevant for the business.
✔️ Content Audit. We audited existing content to make sure that there are no cases of content cannibalization (multiple articles aiming for the same keyword).
✔️ Writer Guidelines & Outlines. We created writer guidelines to improve the content quality of the writing team.
✔️ Content Writing. We wrote over 170,000 words of SEO content.
✔️ Ongoing Interlinking. On an ongoing basis, we ensured that all published articles were properly interlinked with each other.
✔️ Improving Blog Visuals. We revamped the blog’s visuals to make content easier to read and skim.
✔️ Ongoing CTR Optimization. We constantly tracked article CTRs and optimized them for conversion.
✔️ Continuous Monitoring and Improvement. On an ongoing basis, we looked for articles that didn’t rank and figured out the reason behind it.
Roadmap to getting 200K monthly organic traffic in 24 months
0 to 200,000 monthly organic traffic in 2 years.
CPC value of over $369,000 per month (meaning, if the client was running ads to the keywords we were ranking for organically, they’d be spending over $369,000 per month).
Top 3 rankings for extremely competitive keywords. E.g. Business automation software (25 USD CPC), BPM solutions (20 USD CPC), and others.
170,000 words of SEO content written spread over 90 blog posts and landing pages.
A few words from our client
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