Workflow Software - SEO Case Study

200K Monthly Organic Traffic in 24 Months

Unfortunately, we can't reveal the company name due to a signed NDA. However, we can disclose that with you in private if you are interested in working with us.

The client is a workflow and business process management software based in the US. It was founded in 2014. We fully managed their SEO & Content from May 2017 until May 2019.

Key Info

When they started working with us, they were already getting almost 1M organic visitors every month. However, they were having trouble with breaking past the million monthly visitors mark since their content had just suffered from a drop in rankings.

8K initial organic traffic

Less than 8K monthly organic visitors

200K current organic traffic

Top monthly traffic - 198,322 visitors

431+% MRR growth

Over 400% MRR growth from organic traffic

24 months duration

We started working with them in May 2017

170K+ words of SEO content

We wrote 171,893 words of SEO content

216 organic links gained

Good content can get links organically over time

Want to learn how we did it?

We outline the exact steps we take to achieve these kind of results for all of our clients in our SEO case study

Here's a quick run-down of what we did:

✔️ Keyword Research Audit. We reviewed the client’s keyword research, eliminated irrelevant keywords, and added 200+ new ones that were relevant for the business.

✔️ Content Audit. We audited existing content to make sure that there are no cases of content cannibalization (multiple articles aiming for the same keyword).

✔️ Writer Guidelines & Outlines. We created writer guidelines to improve the content quality of the writing team.

✔️ Content Writing. We wrote over 170,000 words of SEO content.

✔️ Ongoing Interlinking. On an ongoing basis, we ensured that all published articles were properly interlinked with each other.

✔️ Improving Blog Visuals. We revamped the blog’s visuals to make content easier to read and skim.

✔️ Ongoing CTR Optimization. We constantly tracked article CTRs and optimized them for conversion.

✔️ Continuous Monitoring and Improvement. On an ongoing basis, we looked for articles that didn’t rank and figured out the reason behind it.

workflow software seo case study semrush traffic

Roadmap to getting 200K monthly organic traffic in 24 months

workflow software seo case study - organic traffic graph

SEO Results

We outline the exact steps we take to achieve these kind of results for all of our clients in our SEO case study

Here's a quick run-down of what we did:

✔️ 0 to 200,000 monthly organic traffic in 2 years.

✔️ CPC value of over $369,000 per month (meaning, if the client was running ads to the keywords we were ranking for organically, they’d be spending over $369,000 per month).

✔️ Top 3 rankings for extremely competitive keywords. E.g. Business automation software (25 USD CPC), BPM solutions (20 USD CPC), and others.

✔️ 170,000 words of SEO content written spread over 90 blog posts and landing pages.

workflow software seo case study semrush traffic

A few words from our client

Had been struggling with SEO for years, and had spent a fortune trying to grow my site. When Apollo Digital took over, our organic traffic exploded. It took a while, but it was well worth the wait.
panda
Workflow Software
CEO @Workflow Software

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