Novorésumé - SEO Case Study

5.2M Monthly Organic Traffic in 23 Months

Novorésumé is one of the leading online resume builders in the market. It was founded by 3 university friends, Cristian, Stefan, and Andrei in Copenhagen, Denmark.

Over the past 7 years, they have been on a mission to fight intergalactic unemployment. And we've helped them get a little bit closer to accomplishing their goal

Key Info

When they started working with us, they were already getting almost 1M organic visitors every month. However, they were having trouble with breaking past the million monthly visitors mark.

1M starting traffic

When we started the collab, Novo was at 1M monthly organic traffic

5.2M current organic traffic

Over 23 months, we helped grow Novo by ~625%

+300% revenue growth

Over 300% growth of revenue from organic traffic

23 months duration

We started working with them in June 2019

400K+ words of SEO content

We wrote 412,847 words of SEO content

Rank #1-3 for 23K keywords

Novorésumé ranks for 23K competitive keywords on top 3

What they rank for

We helped Novorésumé rank top 3 for some of the most competitive keywords in the industry.

You can see some of our top achievements below:

resume templates

921,000/month

#1

cover letter

1,000,000/month

#2

cover letter examples

801,000/month

#1

how to make a resume

410,000/month

#1

resume format

823,000/month

#1

Here's how we made this happen.

We outline the exact steps we take to achieve these kind of results for all of our clients in our SEO process article.

Here's a quick run-down of what we did:

Conducted extensive keyword research, discovering 1,000+ priority keywords in the job-search niche.
Analyzed competitor content and defined a strategy on how to create something that's significantly better.
Audited their existing content and optimized it for SEO
Optimized "money pages" for on-page SEO, significantly improving their rankings
Wrote over 20,000 words of high-quality SEO content every month
Continuously tracked and optimized article headlines to improve organic click-through rate
Continuously tracked page rankings. Whenever a page was underperforming, we jumped in and conducted a root cause analysis, and solved the problem
Rinse & repeat!

Roadmap to getting 5M monthly organic traffic in 23 months

A few words from our client

We are successfully collaborating with Apollo Digital as an extension to our team. They've been very helpful with PPC, Copywriting, and most importantly SEO, allowing us to accelerate our organic growth to over 2.6 million monthly organic traffic in less than 24 months!