27+ Best Digital Marketing Courses in 2020 [Tried & Tested]

Want to learn digital marketing but not sure where to start?

There are numerous digital marketing-related resources on the internet, both paid and free. And some of them can really bring your digital marketing expertise to the next level.

But with the amount of courses out there, you can easily get overwhelmed.

Which ones are really good, and which ones are a waste of time?

And most importantly, which course is the best for your specific needs.

To smoothen your journey into digital marketing, we’ve scoured the Internet for the very best digital marketing courses, and created this article!

In this article, we’re going to cover:

  • 9+ Digital Marketing Courses
  • 4+ SEO Courses
  • 4+ Facebook Ads Courses
  • 4+ Google Ads Courses
  • 4+ Marketing Analytics Courses

Let’s get started!

I want digital marketing courses that are:


9+ Digital Marketing Courses

#1. Simplilearn Digital Marketing Specialist

Simplilearn Digital Marketing Specialist

Pricing: Paid

Why We Think It’s Awesome: This course is accredited by OMCP (Online Marketing Certified Professional) and gives you the knowledge and skills you need to run successful digital marketing campaigns like a professional.

It includes courses like:

  • Content marketing
  • Email marketing
  • Pay-per-click
  • Conversion optimization
  • Web analytics
  • Social media
  • SEO
  • Mobile marketing

The first part of the course covers all digital marketing fundamentals and then teaches more advanced skills in each specific area.

You’ll also explore over 40 digital marketing tools and learn through different projects, quizzes, expert forums, simulation exams, and live online classes. In total, you get over 200 hours of learning materials.

In the end, you’ll earn a certificate and gain sufficient knowledge to pass other OMCA (Online Marketing Certified Associate) exams like Google Ads, Google Analytics, Facebook, and Youtube.

The total cost of this comprehensive program is $1,499.

You can find the course here.

#2. Coursera Digital Marketing Specialization

Coursera Digital Marketing Specialization

Pricing: Paid

Why We Think It’s Awesome: The Coursera Digital Marketing Specialization is designed by the University of Illinois and is part of its MBA program.

The program is suitable for beginners because it provides all the building blocks of digital marketing, and it’s another great way to learn digital marketing. The video lessons are led by renowned professors like Aric Rindfleisch and Kevin Hartman.

You receive a total of 7 courses on fundamental topics like Marketing Analytics, Marketing Principles, and Strategy, ending with a Digital Marketing Capstone Project. Each course takes about 32-40 hours to complete at your own pace.

You can enroll and try the program for free for the first 7 days. After that, you pay $79 per month until you complete the course.

You can find the course here.

#3. SEMrush Academy

SEMrush Academy

Pricing: Free

Why We Think It’s Awesome: SEMrush Academy is created by the founders of the SEMrush SEO tool. The platform offers a variety of digital marketing courses on topics like:

  • SEO
  • PPC
  • Content marketing
  • Social media marketing

The courses provide a good option for people who want to learn both basic and more advanced digital marketing concepts. Additionally, you learn how to use the SEMrush tool.

The learning process is supported by various text and video materials. The videos are short (2-3 minutes), followed by a quiz. This way, you learn a lot in a very short time. This might be the perfect digital marketing course if you can’t devote time to a full-time program.

Each course is followed by an exam at the end, and you earn a certificate once you pass.

And the best part is that all of this is free!

You can find the course here.

#4. HubSpot Online Marketing Courses

HubSpot Online Marketing Courses

Pricing: Free

Why We Think It’s Awesome: HubSpot Academy is another online learning platform created by one of the digital marketing leaders - HubSpot.

They offer courses like:

  • Inbound marketing
  • Social media marketing
  • Google ads
  • SEO
  • Website optimization

The downside here is that not all other courses come with a certification. All courses are, however, 100% free.

The courses are taught by marketing professionals and you can choose the courses that interest you more. You can also choose courses based on their duration and expert level.

Each course section includes a few short videos which you can easily fit into a busy schedule.

You can find the course here.

#5. Udacity Digital Marketing Program

Udacity Digital Marketing Program

Pricing: Paid

Why We Think It’s Awesome: The Udacity Digital Marketing Program offers 9 modules. They cover all you need to know about digital marketing to kick-start your career.

Another feature of this course that stands out from other digital marketing programs is your access to a personal career advisor and technical mentor. They can support and answer all your questions along the way.

The 9 modules cover:

  1. Marketing fundamentals
  2. Content strategy
  3. Social media marketing
  4. Social media advertising
  5. SEO
  6. Search engine marketing with Google Ads
  7. Display advertising
  8. Email marketing
  9. Measure and Optimize with Google Analytics

The course materials include real-life projects, built in cooperation with leading digital marketing companies.

The estimated completion time of the program is 3 months when you dedicate 10 hours per week. But you can also tailor the program to fit your personal schedule.

The price of the course is $399 per month.

You can find the course here.

#6. Udemy the Complete Digital Marketing Course

Udemy the Complete Digital Marketing Course

Pricing: Paid

Why We Think It’s Awesome: With this complete digital marketing course, you get 360-degree knowledge on all the fundamentals of marketing, including:

  • Market research
  • Setting up a website
  • Email marketing
  • Copywriting
  • SEO
  • Social media marketing (Youtube, LinkedIn, Facebook, Twitter, Instagram, Pinterest, Quora)
  • Google ads
  • Google analytics
  • App marketing

You get 24 hour access to on-demand videos, additional assignments, quizzes, articles, and downloadable resources. Upon completion of the course, you obtain a certificate.

You also get lifetime access to the course materials so you can revise them whenever you want.

This comprehensive course comes at the price of $149.99 but Udemy often has huge discounts and you might be able to get it for much cheaper (some discounts reach up to 90%).

You can find the course here.

#7. ClickMinded Digital Marketing Course

ClickMinded Digital Marketing Course

Pricing: Paid

Why We Think It’s Awesome: ClickMinded offers 7 digital marketing courses on the following topics:

  • Social media marketing
  • Content marketing
  • Email marketing
  • Paid advertising
  • Sales funnels
  • Web analytics
  • SEO

Each course is priced at $997. However, for added value, ClickMinded combines all 7 courses into a Digital Marketing Course Bundle for $1,997.

All courses are taught by industry experts and when you purchase the bundle you receive lifetime access. Upon completion of the course, you will earn a certificate..

This course is a great option if you have some basic knowledge of digital marketing and you want to expand it and develop your expertise in the industry.

You can find the course here.

#8. Google Digital Marketing Courses

Google Digital Marketing Courses

Pricing: Free

Why We Think It’s Awesome: Google’s Fundamentals of Digital Marketing is a great starting point for beginners who want to learn all the basics. The course includes both videos and text materials divided into 26 modules with a total length of 40 hours.

The modules cover topics such as:

  • Fundamentals of digital marketing
  • How to build your business online
  • How to use Google Ads
  • Mobile marketing
  • Social media marketing and advertising
  • Google analytics
  • Content marketing
  • Email marketing
  • How to sell more online

In the end, you take a final exam and get a globally recognized certification accredited by the Open University and the Interactive Advertising Bureau Europe.

Both the course and the certification are free of charge.

You can find the course here.

#9. Skillshare Digital Marketing Classes

Skillshare Digital Marketing Classes

Pricing: Free and Paid

Why We Think It’s Awesome: On Skillshare you can find both paid (premium) and free digital marketing classes. You also get to try all premium classes for free in the first 2 months of your subscription.

On Skillshare you learn various topics like:

  • Email marketing
  • Social media advertising
  • Social media marketing
  • SEO
  • Content marketing

However, the topics are independent of each other and usually consist of a few short videos packed with marketing knowledge. This makes them more suitable for digital marketers with some experience in the industry.

If you want to go premium and have access to all courses you only pay a $15 monthly fee.

You can find the course here.

#10. Market Motive - Masters in Digital Marketing

Market Motive - Masters in Digital Marketing

Pricing: Paid

Why We Think It’s Awesome: Market Motive is a leading online learning platform that delivers all the knowledge you need to become an expert in digital marketing.

The Masters in Digital Marketing program is designed for people from all skill levels. It’s a good option for both complete beginners and digital marketers looking to expand their knowledge.

With this program, you receive training from Silicon Valley experts and over 250 hours of learning content.

You’ll learn and complete hands-on projects on topics like:

  • PPC
  • SEO
  • Google ads
  • Content marketing
  • Social media marketing
  • Email marketing
  • Mobile marketing
  • Analytics

The course also includes 35+ live, instructor-led online lectures and virtual simulations that help you gain more practical experience in the industry.

The whole program costs $1,499 and once you purchase it, you’ll have access to it for 1 year.

You can find the course here.

4+ SEO Courses

#1. SEMrush Academy

SEMrush Academy

Pricing: Free

Why We Think It’s Awesome: SEMrush is one of the leading companies that provides solutions for SEO, PPC, and content marketing.

Its learning platform - SEMrush Academy - offers 18 courses on SEO-related topics such as:

  • On-page and technical SEO
  • International and local SEO
  • Link-building
  • Keyword research
  • Site audits

These topics cover all essential SEO concepts and practical knowledge. You also learn how to use all SEMrush tools.

All courses use short videos, supported by further reading materials and quick quizzes.

You have the option to complete an exam and obtain a certificate you can add to your resume.

All the courses, exams, and certifications on SEMrush Academy are completely free.

You can find the course here.

#2. Yoast Academy

Yoast Academy

Pricing: Free and Paid

Why We Think It’s Awesome: You probably know Yoast as a WordPress plugin. But Yoast actually offers its own SEO learning platform.

You can take a free SEO course which is a good fit for beginners who want to learn about SEO from scratch. This course breaks down all the fundamentals in three easy-to-digest parts:

  • Introduction to SEO
  • Content SEO
  • Technical SEO

But if you want to gain more advanced knowledge on the topic, there are three paid subscription-based plans:

  • Yoast SEO Academy Premium. All SEO courses at $49 per month.
  • Yoast SEO Academy Content. SEO course focused on creating SEO content at $29 per month.
  • Yoast SEO Academy Technical. SEO course specifically dedicated to technical SEO at $29 per month.

The advanced content SEO courses include:

  • Keyword research
  • SEO copywriting
  • Site structure

And the advanced technical SEO courses include:

  • Structured data
  • International SEO
  • Technical SEO

Additionally, you get the latest SEO news as the platform is constantly updated.

You can find the course here.

#3. The Blueprint Training

The Blueprint Training

Pricing: Paid

Why We Think It’s Awesome: The Blueprint training is a learning platform specially designed to help SEO agencies.

The platform offers a total of 18 modules (10 paid and 8 free ones). To get full access to all modules you can pay a total of $2,999 or purchase individual courses priced at $199, $499, or $999 each.

Because the platform is built for agencies that aim to work at a scale, you receive content that covers more advanced topics and advice on the different SEO problems many agencies face.

Full access to the platform gives you:

  • Access to an advanced project management system that makes handling multiple projects easier.
  • Access to all templates and automation tools to help you provide advanced SEO support as an agency.
  • Comprehensive training on client onboarding, website audit, competitive analysis, and technical SEO.
  • Detailed SEO case studies. Learn the exact steps SEO pros take to get killer results.

You can find the course here.

#4. Coursera Search Engine Optimization (SEO) Specialization

Coursera Search Engine Optimization (SEO) Specialization

Pricing: Paid

Why We Think It’s Awesome: The Coursera SEO specialization includes 5 modules:

  • Introduction to SEO
  • SEO fundamentals
  • Optimizing a website for search
  • Advanced content and social tactics to optimize SEO
  • Website optimization client report project

The course starts with SEO basics and gradually moves to more advanced knowledge and skills.

The course, released by UC Davis, is taught by some of the best SEO experts.

You can enroll in the course and try it out for free during the first 7 days. After that, you have to pay $49 per month to access all 5 modules in this specialization. The estimated time for completion is 5 months but you can take the modules at your own pace.

You can find the course here.

#5. Udemy SEO: Complete SEO Training + SEO for WordPress Websites

Udemy SEO: Complete SEO Training + SEO for WordPress Websites

Pricing: Paid

Why We Think It’s Awesome: This course will introduce you to all 50+ SEO factors that are key to successful SEO campaigns.

However, the course might be difficult to follow if you’re a beginner because it doesn't cover the basics. Instead, it jumps straight into all the important concepts related to content SEO and technical SEO.

You can get this course for $124.99 but you might also find it with a huge discount and cost as little as $16.99. You also receive lifetime access to all videos, learning materials, and downloadable resources. Upon completion, you receive a certificate.

You can find the course here.

4+ Facebook Ads Courses

#1. Facebook Blueprint by Facebook

Facebook Blueprint by Facebook

Pricing: Free

Why We Think It’s Awesome: This comprehensive Facebook ads course comes straight from the Facebook hub.

The platform gives you access to 90+ courses and you can find courses for both complete beginners and more advanced professionals. The length of each course varies between 15-50 minutes.

You can expect to cover different topics, including how to:

  • Get started with Facebook
  • Get started with advertising
  • Learn advanced buying options
  • Target the right audience
  • Build awareness
  • Generate leads

And many more!

After completing the courses, you’ll be able to lead successful Facebook marketing campaigns that will drive traffic straight to your business.

All courses are offered for free. However, receiving certification after completing a specific course comes with a fee. For each course certificate, you have to pay a fee of $150.

You can find the course here.

#2. Udemy The Complete Facebook Ads Course - Beginner to Advanced

Udemy The Complete Facebook Ads Course - Beginner to Advanced

Pricing: Paid

Why We Think It’s Awesome: This Facebook ads crash course is a good start for beginners.

In this course, you’ll learn how to:

  • Avoid the most common mistakes made by beginners
  • Minimize your ad costs
  • Drive more leads to your product and increase sales

So, if you want to quickly learn some of the core concepts and strategies involved in the most successful Facebook ad campaigns, here you’ll achieve this knowledge in just 6 hours.

You also get 3 articles, 1 downloadable resource, and a certificate upon completion. All of this is priced at $129.99 but you can also enroll for as little as $17.99 because the course is often offered at a discount price.

You can find the course here.

#3. Creativelive - Creating Effective Paid Ads on Facebook

Creativelive - Creating Effective Paid Ads on Facebook

Pricing: Paid

Why We Think It’s Awesome: This Facebook ads course is created by Billy Gene - a well-known digital marketing professional and coach.

The course includes 18 videos and a marketing workbook. You’ll learn how to create effective ads and ad copy, increase your leads, and retarget your existing audience.

You’ll also understand the whole ad planning process and different ad formats.

The course is priced at $49, but if you catch it on a discount you can purchase it for only $15 and receive lifetime access to all the course materials.

You can find the course here.

#4. Facebook Ads Ninja Masterclass

Facebook Ads Ninja Masterclass

Pricing: Paid

Why We Think It’s Awesome: This Facebook Ads Masterclass is created and taught by Kevin David - a successful entrepreneur in digital business.

This course has a total of 110 videos split into 6 modules:

  • Understanding Facebook ads and what works.
  • How to go from complete beginner to Facebook ad ninja.
  • How to create your ultra-targeted audience that will skyrocket your business.
  • How to create ad copy and creative that convert like crazy.
  • How to make a ton of money without needing your own product.
  • The one thing that will make or break your Facebook ad profitability.

You also get access to a private Facebook training group and extra learning materials.

This class is suitable for both beginners and people with some knowledge of Facebook ads. However, if you want a crash course that will teach you everything fast, this one is not the best choice.

While it gives you all the details, steps, and techniques behind a successful Facebook ad campaign, it will take you some time to build on this knowledge and complete the course materials.

The course itself is on the pricey end - you pay a one-time fee of $997 to gain access to the Ninja Masterclass.

You can find the course here

#5. LinkedIn Learning Advertising on Facebook: Advanced

LinkedIn Learning Advertising on Facebook: Advanced

Pricing: Paid

Why We Think It’s Awesome: This advanced Facebook ads course can help you increase your existing knowledge and improve your skills in running successful Facebook ad campaigns.

The course has a total of 5 modules:

  • Business manager
  • Manage ads and campaigns
  • Facebook pixel
  • Custom audiences
  • Advanced advertising techniques

You’ll learn how to use different techniques and tools for your Facebook marketing campaigns. Additionally, this course will introduce you to basic retargeting techniques, A/B testing, and optimization of your conversions.

The LinkedIn Learning platform is free in the first month, so if you manage to complete the course in that time, you won’t pay anything. Otherwise, the monthly fee for the platform is $29.99.

You can find the course here.

4+ Google Ads Courses

#1. Skillshop by Google

Skillshop by Google

Pricing: Free

Why We Think It’s Awesome: A good option to start learning about Google ads is Google’s Skillshop platform. This platform is dedicated to teaching you all the fundamentals you need to run successful Google ad campaigns.

The course compiles 30+ hours of on-demand videos from Google ad experts and tutorials on:

  • Google Ads Display
  • Google Ads Search
  • Google Ads Video
  • Shopping Ads
  • Google Ads Apps
  • Google Ads - Measurement

Upon completion, you can take an exam and if you pass (required passing score is 80%), you earn a certification!

Since Google certificates are recognized worldwide, this is a great addition to your CV.

And you get all of this for free!

You can find the course here.

#2. Udemy Ultimate Google Ads Training

Udemy Ultimate Google Ads Training

Pricing: Paid

Why We Think It’s Awesome: This course will give you lots of practical knowledge on Google ads starting from the basics and going in-depth on more specific topics.

Some of the modules include:

  • Writing effective ad copy
  • Google Ads billing
  • Remarketing
  • Profitable bidding strategies
  • Conversion tracking
  • Expanding and refining your campaigns

The course has been updated to match the latest Google Ads updates.

With this course, you receive a total of 25+ hours of on-demand video materials by PPC expert Isaac Rudansky. Additionally, you get 4 articles, lifetime access to the course, and certification upon completion.

The course’s cost is $124.99 but you have a good chance of finding it on sale for just $16.99.

You can find the course here.

#3. LinkedIn Learning Google Ads Essential Training

LinkedIn Learning Google Ads Essential Training

Pricing: Paid

Why We Think It’s Awesome: This crash course is another good option for a complete beginner.

With a total of 3+ hours of video learning materials, you will learn all the essential Google Ads concepts including:

  • Introduction to Pay-per-Click
  • Getting started with Google Ads
  • Keyword research
  • Creating your first campaign
  • Creating your first advertisement
  • Monitoring your advertisements
  • Advanced advertisement tracking

That course will teach you everything you need to know before launching your first Google Ads campaign.

You can take this course using your first month free trial on the LinkedIn Learning platform, or pay the monthly fee of $29.99 to access it and many other courses.

You can find the course here.

#4. Alison - Diploma in Google Ads

Alison - Diploma in Google Ads

Pricing: Free

Why We Think It’s Awesome: This crash course gives you all the skills and knowledge you need to understand how Google Ads work and how to increase your traffic with the right Google Ads tools.

The course has a total of 10 modules that cover topics like:

  • Creating a Google Ads account
  • Structuring your ad groups
  • Setting up Google Ads billing
  • How to write effective ad copy

There are also 3 different assessments you must complete to earn your diploma.

Because the whole course comes for free, all you need is about 10 to 15 hours to complete it to finally manage your Google Ads like a pro.

You can find the course here.

#5. Shopify Google Ads for Ecommerce

Shopify Google Ads for Ecommerce

Pricing: Free

Why We Think It’s Awesome: If you want a simple and condensed course on Google Ads for e-commerce, this one’s for you.

In the span of a little bit over an hour and a total of 15 lessons, you’ll learn how to set up 3 types of Google Ads:

  • Search Ads
  • Display Ads
  • Shopping Ads

You’ll also learn how to optimize your ads so you can grow your business significantly.

The course is available for free and is suitable for both beginners and more experienced marketers.

You can find the course here.

4+ Marketing Analytics Courses

#1. Google Analytics Academy

Google Analytics Academy

Pricing: Free

Why We Think It’s Awesome: Google Analytics is one of the most popular marketing analysis tools, and what’s a better way to learn it than through Google’s very own Analytics Academy?

You can learn all the basics like how to navigate through the platform, generate useful reports, and read insightful data analysis.

You can complete both the beginner and advanced Google Analytics course to get used to the platform. Upon the completion of each course, you take an exam and obtain a certificate.

And the best part is that Google Analytics Academy comes completely free!

You can find the course here.

#2. Google Tag Manager Fundamentals

Google Tag Manager Fundamentals

Pricing: Free

Why We Think It’s Awesome: Google Tag Manager (GTM) is another useful analytics tool you might want to add to your skillset. It helps you manage your website tags that collect user behavior information. Based on this information you can create better SEO and marketing strategies.

To get familiar with GMT, you can take the Google Tag Manager Fundamentals course available for free on the Google Analytics Academy platform. The topic is divided into 4 sections - each containing 3-4 videos.

In total, the course should take you no more than 4 to 6 hours to complete. If you’ve never worked with GTM, this course is a good starting point because it provides many practical exercises and detailed instructions on how to initially set up the tool.

Once you complete the training, you receive a certificate.

You can find the course here.

#3. Market Motive Advanced Web Analytics Certification Training

Market Motive Advanced Web Analytics Certification Training

Pricing: Paid

Why We Think It’s Awesome: If you’re looking to gain more in-depth knowledge of web analytics and how to use them to your advantage in your marketing efforts, this course can be very useful.

With 15+ hours of video lessons, 15 mini-projects, and hands-on learning experiences with Google Analytics, Web Analytics, and Social Analytics, you will learn all the necessary skills to easily read and use all data you collect online.

This will allow you to better understand your customers’ behaviors and optimize both customer relationships and sales.

However, the only downside is that this course comes at a much higher price of $2,000 and might not fit your budget requirements.

You can find the course here.

#4. Coursera Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Coursera Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Pricing: Paid

Why We Think It’s Awesome: This digital marketing analytics course is a good option if you want to have a broader understanding of how analytics work and integrate into the world of marketing.

The course released by the University of Illinois is beginner-friendly and affordable - you get the first 7 days of enrollment for free and then pay a $79 monthly fee. The course is short and can be completed in a month (the estimated time of completion is about 20 hours).

Once you complete the course, you’ll possess practical knowledge of how to plan, collect, analyze, and use data in the digital marketing industry.

You can find the course here.

#5. edX Marketing Analytics MicroMasters Program

edX Marketing Analytics MicroMasters Program

Pricing: Paid

Why We Think It’s Awesome: This micro marketing master’s program from Berkeley University gives you advanced knowledge of marketing analytics.

These graduate-level courses cover 4 modules:

  • Marketing measurement strategy
  • Price and promotion analysis
  • Competitive analysis and market segmentation
  • Products, distribution, and sales

The estimated time for completion is 4 months (if you devote 5 to 7 hours per week) and the total cost of the course is $896.

Once you complete the course you get a MicroMasters Program Certificate which could count towards your credits if you decide to pursue a Master’s program in marketing.

You can find the course here.

Conclusion

Getting into digital marketing isn’t a very straightforward journey - there’s so much to learn and do!

However, with our guide, hopefully you find the digital marketing courses that will set you in the right direction.

Now, all you have to do is pick the course, and start learning!

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