The client
Novorésumé is one of the leading online resume builders on the market, founded by three university friends — Cristian, Stefan, and Andrei — in Copenhagen. Their stated mission: fighting intergalactic unemployment. Fitting, for a client of ours.
The starting point
When we joined in June 2019, Novorésumé was already a success story — nearly one million organic visitors a month. That was exactly the problem: they'd plateaued. Breaking past the million mark in the brutally competitive careers niche meant out-ranking giants like Indeed and Zety on their own turf.
What we did
The same flight plan we run for every client — executed for this niche:
- Extensive keyword research surfacing 1,000+ priority keywords across the job-search niche
- Competitor content analysis — then built something measurably better for every target
- Audited and re-optimized their existing content library
- On-page overhaul of the money pages that drive signups
- 20,000+ words of new SEO content shipped every month
- Continuous headline testing to lift organic click-through rates
- Rank tracking with root-cause analysis on every underperforming page
The keywords they now own
Some of the most competitive terms in the industry, and where Novorésumé ranks for them today:
| Keyword | Monthly searches | Position |
|---|---|---|
| resume templates | 921,000/mo | #1 |
| cover letter | 1,000,000/mo | #2 |
| cover letter examples | 801,000/mo | #1 |
| how to make a resume | 410,000/mo | #1 |
| resume format | 823,000/mo | #1 |
The trajectory
What the GEO layer adds
This campaign predates AI answer tracking, so there is no historical citation data to show. Every current engagement gets it from day one: a fixed panel of buying prompts, re run monthly across ChatGPT, Claude, Perplexity and Google AI Overviews, reported as share of voice against your top competitor. The sample below shows the report format.
In the client's words
"5.6 million monthly organic visitors in less than three years. That traffic generates an extra $3M per year for us."
Andrei Kurtuy — Co-founder & COO, Novorésumé