The client
Happy Healthy Hippie sells 100% plant-based, GMO-free natural supplements. Great products, honest brand — and at the start of our engagement, a website that essentially didn't exist as far as Google was concerned.
The starting point
In May 2020 the store was getting zero organic traffic, on a fresh domain with an authority score of 1. Supplements is also one of the most scrutinized niches in search — a your-money-your-life category where Google holds content to its highest quality bar. Starting from nothing here is the hardest version of the game.
What we did
The same flight plan we run for every client — executed for this niche:
- Extensive keyword research surfacing 300+ priority keywords across the supplements niche
- Competitor content analysis — then built something measurably better for every target
- Built the content architecture from scratch — no legacy pages to lean on
- On-page optimization engineered for E-E-A-T in a your-money-your-life niche
- 14,000+ words of new SEO content shipped every month
- Continuous headline testing to lift organic click-through rates
- Rank tracking with root-cause analysis on every underperforming page
The keywords they now own
Some of the most competitive terms in the industry, and where Happy Healthy Hippie ranks for them today:
| Keyword | Monthly searches | Position |
|---|---|---|
| hormone balance supplements | 81,000/mo | #3 |
| energy supplements | 58,000/mo | #4 |
| supplements to balance hormones | 6,600/mo | #1 |
| female hormone balance supplements | 2,800/mo | #2 |
| best hormone balance supplements | 900/mo | #1 |
Their hormone balance supplements page alone has driven over 13K organic visits — and counting.
The trajectory
What the GEO layer adds
This campaign predates AI answer tracking, so there is no historical citation data to show. Every current engagement gets it from day one: a fixed panel of buying prompts, re run monthly across ChatGPT, Claude, Perplexity and Google AI Overviews, reported as share of voice against your top competitor. The sample below shows the report format.
In the client's words
"Apollo Digital helped us lift off our SEO entirely. From 0 to 40,000+ monthly visitors — driving over $150K in additional monthly sales."
Keio Lewis — CEO, Happy Healthy Hippie