The client
This client is a US-based business process management (BPM) SaaS — workflow software for teams that outgrew checklists and spreadsheets. The brand stays unnamed under NDA, but the numbers are theirs, and the playbook below is exactly what we ran.
The starting point
At the start of the engagement the site ranked for a handful of keywords and drove roughly 8,000 organic visits a month. Two years later, its peak month hit 380,322 visitors — a 4,772% climb — with organic traffic worth over $369,000 per month in equivalent Google Ads spend.
What we did
The same flight plan we run for every client — executed for this niche:
- Keyword research audit — cut the irrelevant targets, added 200+ that actually fit the business
- Content audit to eliminate cannibalization (multiple articles competing for the same keyword)
- Writer guidelines and per-article outlines to level up the existing writing team
- 170,000+ words of SEO content written
- Ongoing interlinking across every published article
- Blog visual overhaul — easier to read, easier to skim
- Continuous CTR tracking and optimization on every ranking article
- Root-cause analysis on anything that didn't rank
The trajectory
What the GEO layer adds
This campaign predates AI answer tracking, so there is no historical citation data to show. Every current engagement gets it from day one: a fixed panel of buying prompts, re run monthly across ChatGPT, Claude, Perplexity and Google AI Overviews, reported as share of voice against your top competitor. The sample below shows the report format.