The client
Deskera is an all-in-one cloud accounting and ERP platform that helps small businesses run operations from anywhere. Serious product, serious market — accounting software is one of the most competitive SEO niches on the internet.
The starting point
When Deskera came to us in July 2020, they had over 800 pages on the site and fewer than 5,000 organic visitors a month to show for it. That's the classic pattern of content without strategy: plenty of effort, no topical focus, nothing engineered to rank.
What we did
The same flight plan we run for every client — executed for this niche:
- Extensive keyword research surfacing 600+ priority keywords across the accounting and ERP niche
- Competitor content analysis — then built something measurably better for every target
- Audited 800+ existing pages and re-optimized what was worth keeping
- On-page overhaul of the money pages that drive trials
- 20,000+ words of new SEO content shipped every month
- Continuous headline testing to lift organic click-through rates
- Rank tracking with root-cause analysis on every underperforming page
The keywords they now own
Some of the most competitive terms in the industry, and where Deskera ranks for them today:
| Keyword | Monthly searches | Position |
|---|---|---|
| po number | 30,000/mo | #1 |
| journal entry | 15,000/mo | #2 |
| invoice number | 12,000/mo | #1 |
| accounting examples | 10,000/mo | #1 |
| how to issue an invoice | 4,800/mo | #1 |
The trajectory
What the GEO layer adds
This campaign predates AI answer tracking, so there is no historical citation data to show. Every current engagement gets it from day one: a fixed panel of buying prompts, re run monthly across ChatGPT, Claude, Perplexity and Google AI Overviews, reported as share of voice against your top competitor. The sample below shows the report format.
In the client's words
"Apollo Digital helped us grow our organic traffic by 341% using top content marketing practices. We've managed to outrank competitors on some of the most difficult keywords in our industry."
Shashank Dixit — CEO, Deskera