Apollo Digital is one of the leading SEO agencies in the world. Since 2019, we've helped countless SaaS, E-commerce and Local companies grow to over 7 million monthly organic traffic and beyond. And the best part? We've been fully remote since day 1.
Apollo Digital is looking to hire several (full-time & fully-remote) content writers in English. The perfect candidate should be fluent in English and able to write blog articles without any grammatical mistakes.
If you want to get good results in SEO, you’ll need to work with qualified SEO content writers.
But unfortunately, if you’ve spent some time looking for the right writer, you already know how hard this can be.
Just about anyone can call themselves a content writer, but 90% of your applicants are going to be awful.
And the main issue with them isn’t SEO, either. Any good writer can learn how to create good SEO content.
It’s just that the best writers are few and far in-between, and you really need to put in the work to find them.
At Apollo Digital, we’ve worked with over a hundred freelance writers so far, both for our own blog, as well as for our clients, and in this blog post, we’re going to teach you the EXACT methodology for hiring the best of the best SEO content writers. (And how to filter out the not-so-good ones)
So, let’s get started...
So, first things first, you need to really define who you’re looking for.
As a start, if your aim is getting someone to write SEO content for you, then you should know that you’re looking for content writers, and NOT copywriters.
And yes, those 2 are completely different things.
A content writer is a person who creates articles and other types of blog posts.
A copywriter, on the other hand, is someone that writes pages with an intent to sell. Think, landing pages, sales letters, that kinda stuff.
So, when drafting up that job ad, make sure to explicitly state that you’re looking for a content writer.
Then, when looking for writers, you want to find someone that:
The next step is to create the job ad itself.
We’d recommend using a Google Form (or any kind of form really; can be Typeform too) to process the writers, and creating a job ad that you can repost on different job boards.
For the form, we recommend including the following fields:
To see this in action, you can check out our own job ad here.
As for the job ad descriptions, make sure to include:
Now, the next step is to promote the job ad.
Our favorite websites for sourcing writers are as follows:
If you post your job ad in more than 2 job boards, you’ll soon get overwhelmed by the number of applicants.
It’s reasonable (and even expected) to see around ~300 applicants for a single job ad.
Don’t feel too overwhelmed, though, we’re going to teach you how to filter through all the “meh” writers and get straight to the good ones.
And voila! If you followed all the 5 steps above, you’ll likely end up with a handful of qualified candidates to choose from.
But you’re not done yet...
Finally, it’s time to vet the writers.
We recommend picking one topic for each writer you’re going to test. Don’t make this too simple OR too complicated.
For each topic, we also recommend creating an outline. An outline, in a nutshell, is a list of all the topics your writer needs to cover in the article. For example:
This way, the writer knows EXACTLY what they need to write in the article.
You avoid awkward situations where the writer thought the main point of the article was one thing, and you thought it was something completely different.
Limit the work the writer has to do for the trial run to 1,000 words. This way, you’ll know if the writer is a good fit without spending too much of either party’s time.
As a given, we also recommend you to pay any writer whose work you’ll end up using for your blog, even if they’re not the best fit.
And there you have it - a simple and straightforward methodology for hiring SEO content writers.
Working with the right writer, however, isn’t guaranteed to get you the SEO results you need.
After all, there’s a lot more to SEO than just the content.
Apollo Digital (that’s us) is a full-stack digital marketing agency with a focus on SEO and content marketing.
We’ve helped several companies grow from 0 to 200,000 monthly organic traffic (and beyond), and we’re confident we can do the same for you.
Not convinced? Check out the EXACT SEO process we use for our clients (and get them insane results)