Social Media Marketing (SMM) is imperative when it comes to elevating your businesses’ online presence. So, to help you out with that, we use scheduling and management tools that make having a digital marketing assistant unnecessary.
Today, we are taking a look at Publer—a prominent, next-gen software that helps you manage all of your social accounts from one place, analyze your posts’ insights, and collaborate with team members effortlessly.
Publer has countless features that make managing social media accounts easy and efficient, but today we are going to take a look at the most unique ones. In turn, this article will cover:
- What is Publer and Who Can Use it?
- 4 Features That Make Publer Stand Out
- Schedule Facebook Carousel Posts
- Create Twitter Threads With Media
- Create Your Brand’s Link in Bio Page
- Reach Relevant Audiences With Hashtag Suggestions
So let’s dive right into that and learn more about Publer!
What is Publer and Who Can Use it?
Publer is a Social Media Management platform that helps agencies, solopreneurs, businesses, small brands, and individuals manage all their social media accounts in one place, giving them the chance to have a more coherent social media marketing plan.
With a wide range of social accounts, Publer can support Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Google my Business, and WordPress sites. You can schedule all of them at once, group them, or handle them separately.
As a simple, intuitive, and user-friendly dashboard, Publer has been created to make all processes easier for anyone using it.
The features it provides range from simple social media scheduling processes to creating evergreen posts and still sharing unique material with the help of the Spintax generator.
Uploading up to 500 posts at once has never been easier with the help of the CSV file. You can collaborate with your teammates, clients, and social media assistants seamlessly.
The best part about it, you ask? The plans they offer are amongst the most ambitious ones in the market, with a variety of features suitable for different levels, at a very competitive price.
Before you read more about some of the most celebrated features that we have mentioned, take a look at the Plans for yourself, and see what we mean.
4 Features That Help Publer Stand Out
Schedule Facebook Carousel Posts
The Facebook Carousel post is one of the most special social media post types to date. This neat way to cycle through images and share information in a visually compelling way can reach and impact audiences, making your brand stand out.
As of quite recently, you can schedule Facebook Carousel posts with Publer, at no extra cost.
To schedule them on Facebook, you have to use your Ads budget, but with Publer, you can do it for free.
As a series of images, they are bound to tell stories, and, as such, act as natural CTAs that call for the audience to engage more with your brand.
So with just one carousel post scheduled on Publer, you can:
- Create a Carousel ad on Facebook at no extra cost
- Tell a story using up to 5 appealing visuals
- Have a different or the same link attached to each visual
- Share more information than through a regular post
These are just some of the benefits that come with using Facebook Carousel posts on Publer.
Create Twitter Threads with media
Twitter threads alone are a game-changer when it comes to the social powerhouse that Twitter is, so adding media to them is almost unheard of.
You can create, schedule, and share Twitter threads with up to 15 tweets, using text, links, hashtags, emojis, and, as of recently, media files ranging from photos to GIFs to videos.
Given Twitter’s 280 character-per-tweet limit, some users can never truly share all their thoughts, unless they create several individual tweets.
On Publer, you can easily use the follow-up comments feature they provide to create 15 tweet-long threads, giving users endless possibilities to express their thoughts, while also attaching media to the posts.
Not to mention, this is a great way to increase engagement amongst your audience, with visuals that complement your caption.
Create Your Brand’s Link in Bio Page
For all the Instagram fans out there, this is a game-changer! We are all aware of the fact that Instagram only allows for one link to be featured in the bio, so that means you need to change it every time.
Yes, you guessed it, this is not the case with Publer. Equivalent to linktree and other Link in Bio services out there, Publer’s very own Link in Bio page can be used for free if you have a Publer account.
Replicate your Instagram Feed on a landing page that people can visit to find old or new articles if you are a blog or all the products of your e-commerce site.
You can even add up to 15 external links, which can redirect your audience to anything, from your social media accounts to your website.
Reach Relevant Audiences With Hashtag Suggestions
Hashtags play a key role in social media today, although coming up with them each time is draining. Good hashtags will increase some engagement on your post, but great ones will help the social media algorithms show the posts to the right audience, thus increasing your brand’s identity and impact.
You can easily see the top-performing hashtags that are relevant to your post on Publer, all based on the caption, image, or emojis you use.
A list of hashtags ranging from poor to great performing hashtags will be suggested accordingly.
You can add them at the end of the caption or at the follow-up comments, the choice is yours.
Moreover, Publer can help you never run out of ideas on which hashtags to use next.
If you are ready to change your Social Media Marketing strategy, then we recommend giving Publer a try to test it out for free for 14 days with the highest plan or use the unlimited free plan, forever.